Case Study
LinkedIn Strategy
Client Challenge
Purpose Built Communities is the national leader in holistic neighborhood revitalization, creating pathways to prosperity in cities across America. They wanted to expand their engagement on LinkedIn, strengthening their presence on a professional platform widely used by peers, partners, and leaders in the community transformation sector.
Strategic LinkedIn Management
Our Solution
Ruby Brick partnered with Purpose Built Communities to develop a LinkedIn strategy that highlighted key partnerships, promoted thought leadership content, and fostered consistent audience engagement. We increased posting frequency, implemented social listening practices, and actively engaged with peer and partner accounts to strengthen the organization's presence and visibility on the platform.
The Result
In just one year, Purpose Built Communities more than doubled their LinkedIn following, reaching over 5,000 professional connections. Organic impressions grew tenfold, with monthly averages jumping from 1,800 to more than 18,000. The account’s engagement rate consistently outperformed industry benchmarks, averaging 9.4% compared to the nonprofit sector’s 1.91% average—signaling stronger audience connection and growing influence in the field.