Case Study
Digital Ads Strategy
Client Challenge
Wesley International Academy is a public charter school serving students and families in Atlanta. The school needed to support recruitment efforts by increasing awareness, driving traffic, and keeping families informed through paid advertising and email outreach.
Strategic digital advertisement Management
Our Solution
Ruby Brick partnered with Wesley International Academy to plan and execute recruitment-focused digital campaigns across Google Ads and Meta Ads, while also supporting email outreach tied to key school updates. The work helped organize Wesley’s message across channels and connect prospective families with enrollment information.
The Result
Over nine months, our digital ad campaign generated over 5 million impressions and more than 125,000 clicks across channels. The average cost per click remained low, averaging $0.24 on Google and $0.06 on Meta.
Email communication delivered above-industry-average open and click rates, with a 22% average open rate and 2% average click rate. This signals that the majority of the audience is engaging with the newsletter and staying up to date on important information.