Ruby Brick for Schools

Schools are vibrant and complex ecosystems! More than almost any other organization, schools rely on an incredibly diverse network of stakeholders ranging from parents and kids to educators and legislators. Each of these groups wants to hear from you regularly and clearly. Too often in schools, confusion and questions accumulate and start to spill into your team's precious time.

​Ruby Brick works with schools to make sure you stay in contact with each of your audiences without adding extra work to your educators and staff. We exist to streamline and optimize your communications. Along the way, we build your school's prestige, morale, and loyalty. We want to lighten your communications load to ensure your team can focus on what matters most: fortifying the next generation.

Our Commitment

We will work to ensure your school's unique environment is known, understood, and beloved. First by your school community, then by the wider education world.

What We Do

Email Communications

We make sure your parents and teachers have the information they need without clogging your phone lines by writing, formatting, and sending:
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+ Weekly school-wide announcements email
+ Time-sensitive updates (snow days, health news, registration deadlines)

Social Media

We make sure your teachers, parents, and staff get to share the key moments and initiatives happening in your school everyday!

+Creating and posting original content for social media accounts 
+Managing engagement on social media
+Connecting classrooms with apps like ClassDojo

Thought Leadership

Your school has unique insights to offer to the wider world. We work with you to let your excellence shine.
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​+Collaborating with staff to ghost-write thought leadership pieces
+Delivering blog posts and videos highlighting achievements
+Working with staff to pitch writing to 3rd-party outlets

Website & Reporting

Your website and reports are like your front doors - they offer the first impression of your school. We're here to make sure it represents the best face of your institution.

+Webpage copywriting
+Regular website updates for accurate dates, calendars, and information
+Year-In-Review Highlights, program postcards, Brochures

How We Work With You

We exist to amplify your school's voice. To make sure you get heard by the right people in your own voice, we collaborate closely with you and your team. 

We aim to spend at least one day a month on-site at your school to make sure we learn your context and atmosphere. 

Leadership and staff send us information directly via phone or email about what messages need to go out. We collect it, and smooth it for clarity and consistent tone. 

We coordinate bringing in a professional photographer once or twice a year. We also invite teachers and staff to send us photos of classroom or school events.

Before any materials go out, we ensure that an internal communications liaison of your choosing approves it!

Our Outcomes

Positive Parent Feedback
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Fewer Complaints & Questions
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Higher Retention
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Increased Philanthropy
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Heightened Visibility
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Community Enthusiasm
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Still Have Questions?

Why should I hire Ruby Brick instead of an in-house communications person?
+In Atlanta, even an entry level communications person can cost $2500 or more each month (without considering benefits). Our typical school packages start at $1500 to work with an experienced communications specialist. 
+Your communications are our single priority, allowing us to respond nimbly to your emerging needs.

I'm skeptical that an agency can really understand and speak in our voice.
+As a team solely focused on your communications, we are able to home in on learning your voice quickly and accurately. We have found that this focus enhances our ability to identify and hone your message.
+We spend time in your school each month to make sure we're keeping a pulse on your context. 

What happens if we have an emergency and we need to talk about?​
+We are at your fingertips - literally! Our team responds to phone, text, and email within 24 hours (although typically less). We know that for schools, timing is everything! 

Is this really going to save me time?
+Yes - at least for communications! You will invest a small portion of time up-front to make sure we understand your organizational goals. From there, we create a custom communications plan to support those goals. That's one less strategy you need to develop with your team. We drive your communications forward to ensure you can focus on what matters most!

I have a hundred things on my to-do list, why should I work with you now?
+We're here because clear and effective communications is a key part of strong schools. Proactive communication let's your stakeholders 1) confidently trust your expertise and 2) partner with you effectively. 
+We expect that in 1-2 months, we'll be able to drastically reduce communications-related tasks from your to-do list. Imagine watching flawless communication happen with your approval, not your initiative!

Get Started Now: Set up a Discovery Call