Strategy Roadmap
Connect Communities Created a Strategy Roadmap to empower the in-house Communications Manager with a year-long plan for initiatives, content strategy, and scalable next steps. This resource gave the team clarity and confidence to communicate their expanding impact. |
Brand Messaging
Main Street Marketplace & Meeting Place Developed a Brand Messaging Guide to align departments with consistent language, clearly defined audiences, and key messages. This resource strengthened brand awareness and unified communications across the organization. |
Spring2Action Giving Campaign
Casa Chirilagua Working side by side with Casa Chirilagua, Ruby Brick helped shape the heart of their Spring2Action message. We built an engaging email journey, developed dynamic social media content, and collaborated with the in-person team to keep momentum high throughout the campaign.
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Student Recruitment Campaign
Wesley International Academy Developed a comprehensive student recruitment campaign for a K–8 public charter school, including digital ads, email marketing, and original video creation. The strategy increased visibility and connected the school with more prospective families. |
End of Year Fundraising
2024 Client Campaigns Partnered with multiple nonprofits on 2024 End-of-Year Giving Campaigns, creating tailored strategies for each organization. One nonprofit surpassed its $50,000 goal, raising $56,000, while another more than doubled its $10,000 digital target, bringing in $28,000. |
5K Event Promotion
New Life Community Alliance Drove higher turnout for a nonprofit’s annual 5K by equipping local partnerships, elevating promotion efforts, and delivering a clear, action-driven communication plan. The strengthened connections set the stage for sustained community involvement and donor engagement beyond the race. |
Email Marketing
Kino Border Initiative As part of our strategic monthly support, Ruby Brick produces a newsletter for Kino that consistently outperforms industry benchmarks, boasting a 54% open rate compared to the 39% standard. Each issue blends research, program updates, and spiritual reflections into engaging, mission-driven storytelling that deepens audience connection. |
Content Creation
Women of Welcome Partnered with a national initiative to create content that educates, encourages, and equips evangelical women on immigration issues. Grew a Facebook group to over 5,000 members, scaled Instagram to nearly 25,000 followers, and co-developed a Bible study on the women who saved Moses.
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Strategic LinkedIn
Purpose Built Communities Managed and grew a LinkedIn account with a strategic content plan focused on partner recognition, leadership positioning, and audience engagement. Achieved over 5,000 followers in first year, surpassing organic growth benchmarks and doubling the organization's reach and influence.
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Annual Reports
Focused Community Strategies For more than a decade, Ruby Brick has partnered with FCS to craft their Annual Report, providing writing support, developing compelling storytelling, and creating clear invitations to partnership. Our long-term collaboration has strengthened FCS’s ability to celebrate impact, deepen donor engagement, and inspire ongoing support.
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Content Writing
Southeast Raleigh Promise Southeast Raleigh Promise engaged Ruby Brick to support copywriting for a printed brochure aimed at stakeholders. Leveraging our deep experience within the Purpose Built Communities Network, we crafted messaging that clearly communicated their mission and invited long-term community engagement. |
