Client ChallengeEach year, Casa Chirilagua rallies their community through Alexandria's local Spring2Action Giving Campaign. In 2024, they set an ambitious fundraising goal and partnered with Ruby Brick to craft compelling campaign messaging and content to energize supporters and amplify their impact.
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Fundraising Campaign Planning & Execution
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Our SolutionRuby Brick partnered closely with Casa Chirilagua to define clear, compelling messaging for their Spring2Action campaign. We developed a robust email series designed to engage and mobilize stakeholders at every stage of the campaign journey. We created dynamic social media content and coordinated with the on-the-ground team to amplify updates, ensuring a cohesive, energized presence across every touchpoint.
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The Result
Casa Chirilagua raised over $160,000 from nearly 250 donors during Spring2Action 2025. They earned top prizes for early giving, donor volume among mid-size organizations, and power hour participation. A campaign built on strategy, executed with energy!